Why would someone want to collect reusable cups?
Reusable cups – printed with your logo – are fan articles. Just like t-shirts and caps.
If you have your reusable cups printed with different motifs, they even mutate into a much sought-after collector’s item. The fans then want to have every single motif.
Our company founder, Hardy Lohs, experienced this phenomenon live for the first time years ago: After an open air concert by a German pop singer, countless people streamed from the premises, holding umpteen cups in their hands or collecting them in their back pockets. Hardcore fans in their purest form!
Die-hard fans are only satisfied when they can call all the motifs of their idol or favorite club their own. It is even more desirable to own some motifs twice or three times – then you can exchange with other fans for cups whose motif you do not have yet.
Sounds crazy? Well: printed reusable cups are a cult.
If you want to make money with this cult too, we should set up a lucrative reusable cup concept.